Nonexistent Travel Route
Editorial & Poster System
Nonexistent Travel Route reimagines abandoned towns along Texas Route 66 as a speculative tourism system. Many of these locations no longer contain visible landmarks or active attractions. Through archival research and historical references, the project reconstructs fragments of each town’s former identity, transforming absence into a narrative travel guide for contemporary visitors.
The system combines an editorial handbook with a series of posters and roadside billboards, extending the narrative across print and environmental touchpoints. Mapping systems, typographic hierarchy, and hand-drawn landmark illustrations organize the route as a structured journey, positioning design as a framework for encountering regional history and collective memory.